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Our History

Alfa Romeo Duetto 1969

1979

Ralf Bertelsbeck is "infected" by the Alfa virus. A first symptom of this is the purchase and loving care of an Alfa Romeo Duetto from 1969.

Alfa Spider Service Catalog

1984

Passione turns into a business – the Alfa-Spider-Service is created in Münster as a spare parts distributor with its first own catalog.

First Company Logo Alfa Service

1989

The range of parts is extended to the entire series 105/115. The company moves to Lüdinghausen and henceforth is called Alfa Service Bertelsbeck. The first company logo is born.

Ascheberg Location

1991

Due to storage reasons the company is relocated to Ascheberg. With over 1000 square meters of warehouse space the portfolio of parts is extended. A workshop and restoration service are very welcome by a lot of enthusiasts.

Growth in the 90s

1997

Also in the late 90s the company flourishes, thanks to good market presence and a constantly growing offer in the field of classic Alfa parts.

Merger Bertelsbeck & Hurtienne

2002

The companies "Alfa Service Bertelsbeck" and "RH Hurtienne" merge to Alfa Service Bertelsbeck & Hurtienne with relocation to Bönen/Westphalia. The storage capacity increases to 3000 square meters.

Foundation of myalfa Brand

2008

The old company cooperative is dissolved and the new Bertelsbeck company is founded in Lüdinghausen. From there, Alfisti continues to be supplied all over the world. In addition, firm partner companies are created for pan-European customer service. With the common logo myalfa the formation of a brand takes place.

Logistics Center 5000sqm

2013

On a modern logistics area of more than 5000 square meters there is one of the world's largest parts warehouses for classic and modern Alfa Romeo vehicles. There are already independent companies of the myalfa network in more than ten European countries.

Transformation to myalfagroup

2018

The company Bertelsbeck Automotive GmbH transforms to www.myalfagroup.com, the resellers based in Europe form the MYALFAGROUP together with the German headquarters. Following the philosophy "We want to become better", the company is targeted and steadily optimizing purchasing, production and shipping.

Expansion to 6000sqm

2019

An increase of the logistics area is realized by a third level within the company complex. This increases the capacity to over 6000sqm storage area for spare parts. At the same time the available assortment for the types 750/101 is extended.

Expansion Despite Pandemic

2021

During the pandemic we restructured and optimized internal structures and expanded further. Also in 2021 another additional warehouse is added to ensure the availability for the variety of parts we offer now.

myalfa Trackday Bilster Berg

2024

Business flourishes and after a year long break there is a myalfa trackday again. This time on the Bilster Berg Track in Germany.